Does Google rule?
Posted: 21/03/06
It's not all about Google! Officially, the world's 'top' search engine has lower conversion figures than AOL, MSN and Yahoo! Therefore, it is critical that we do not focus all of our attention on getting that illusive number 1 spot in the Google rankings, when other search services could be achieving anything up to twice the rate of conversion. Granted, Google is important, but this certainly demonstrates that a campaign across a variety of engines is likely to be more fruitful.
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Keywords for this post: google, conversion, aol, msn, yahoo, campaigns, search, engine, jodie, o'rourke
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