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I'll be at Adobe MAX

Posted: 24/08/10

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I'm really pleased to have been invited by Adobe to this year's MAX conference in Los Angeles (Oct 23rd-27th). Whilst I've been to the European events in the past, this will be my first trip over the pond to join in with the community over there. I'll be spending my time there looking interested in all things video in Flash, and even more specifically in all things OSMF. I'll be helping Greg Hamer in his Bring Your Own Laptop lab session for OSMF, which will be a great way to get-to-grips with the framework if you're new to it, and also a great way to meet some of the 300-strong OSMF user group!

In addition to Greg's lab session, Brian Riggs will be doing a one-hour presentation explaining a subject very close to my heart... Making money out of Flash video, using some of advanced features offered by OSMF. If you're a content provider, or an online advertising specialist, I really wouldn't miss this one if I was you!

Making Video Pay with Advertising and Analytics - Brian Riggs

Wednesday, October, 27th, 11:00 am - 12:00 pm

Explore how video players developed with Open Source Media Framework (OSMF) can be customized with ActionScript APIs and plug-ins. Learn how to integrate video with external media service providers including advertising, analytics, CDNs, and more. Led by OSMF engineers, this session will be a full deep dive on developing OSMF plug-ins to integrate robust media and video experiences that use delivery methods from HTTP through RTMP to reach the most people.

LAB: Robust Video Player Development with Open Source Media Framework - Greg Hamer

Monday, October, 25th, 12:45 pm - 2:15 pm

Tuesday, October, 26th, 3:30 pm - 5:00 pm

Bring your own laptop and discover how Open Source Media Framework (OSMF) and the Adobe compiled version, Strobe Media Playback, make video player development simpler than ever. This lab will step you through a project using Adobe Flash Builder to start building robust video players with all the features and functions seen on many popular websites today. You can make your company look great by learning how to easily implement HTTP Dynamic Streaming, Flash Media Server, DRM, advertising, and Omniture analytics. Save money in development and reach your audience faster with a better video experience.

I'll be helping out on the floor with this one, so do say hello if you pop by!

LAB: Designing Custom Video Players - R Blank

Tuesday, October, 26th, 1:00 pm - 2:30 pm

Wednesday, October, 27th, 1:30 pm - 3:00 pm

Find out how to create the best-looking HD video experiences on the web or on devices. Discover how easy it is to create custom skins for Strobe Media Playback, Adobe's prebuilt video player (now in beta), built on top of the feature-rich and robust Open Source Media Framework. Using Adobe Photoshop CS5, Illustrator CS5, and a little bit of Flash Professional CS5, you'll step through the creative process to generate custom player skins and apply them to fit your business.

See you at MAX, and I look forward to meeting you!

Find out more about Adobe MAX

Keywords for this post: adobe, max, los angeles, conference, osmf, advertising, video